Playbooks
Signal plays on Trayo. Running every week.
Each play watches every ICP account for one buying signal, finds the right buyers and hands them to HubSpot or Slack. Copy the prompt and point it at your own workspace.
No card required
Featured
Acquisition signal
Acquisitions that expand the attack surface
Every week, screens your ICP accounts for an acquisition that brings new data in, shows the deal and the data it adds, and queues 3 security buyers per company for a HubSpot nurture sequence.
- For
- Security sales and demand gen
- You provide
- Your ICP accounts and a HubSpot sequence
- You get
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- Acquisitions that add data, with the source
- 3 security buyers per company
- A HubSpot note and nurture enrolment
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ICP accounts that just bought more data to protect.
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Thirteen deals passed, each with the data it brings in.
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State Street is buying Santander's Latin America custody arm.
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Every deal on the list came from a live Trayo run.
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Two were rejected: a rebrand and a rumour.
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36 security and privacy leaders, three per account.
Start here
three first steps, each with a narrated tour
Report
Review your setup
A read-only review of a Trayo workspace in five bullets — what it sells, who buys, the target companies its ICP resolves to, the ten signals it tracks and its zero accounts —…
You provide: A Trayo workspace
List
Accounts Showing Buying Signals
A ranked board of 25 ICP-fit companies that had a senior engineering, security, data or IT-operations leader join in the last 30 days, each with the person, their previous role…
You provide: Your saved ICP
Board
Run a signal play
A job-change board for a Linear AE: 126 sales, partner and customer-success leaders who joined 32 target accounts in the last 90 days, each with a work email from Trayo and a…
You provide: Your accounts in Trayo
All 5 playbooks
each one prompt away
Weekly ranking
Weekly top 100 accounts for the SDR team
Runs every workspace signal on every ICP account, ranks the accounts by how many different signals fired in the last 14 days, and hands SDRs a contact list in HubSpot and a summary in Slack.
You provide: Your ICP accounts and the signals you track
Leadership change
New security leader, first 90 days
Every weekday, checks your ICP accounts for a CISO, VP of Security or Head of Data Security who started in the last 30 days, and saves the new leader and two of their team to HubSpot with a first-90-days angle.
You provide: Your ICP accounts
GenAI rollout
Copilot rollouts, before they go company-wide
Every week, scans your ICP accounts for a Microsoft 365 Copilot or enterprise GenAI rollout, quotes the source, and saves the CISO, data security lead and IT rollout owner to HubSpot.
You provide: Your ICP accounts
Replacement signal
Legacy DLP replacement
Every week, scans job posts at your ICP accounts for signs a company is replacing its legacy DLP, quotes the post and the tool it names, and saves the CISO, data security lead and hiring manager to HubSpot.
You provide: Your ICP accounts