Company Discovery
Search for companies that match your ICP, discover lookalikes, and identify competitors. Save and research account lists to build a target account workflow around your market and offering.
About Trayo
Trayo is a GTM data and workflow platform for builders.
We help GTM engineers connect data and automate prospecting workflows, combining company and people discovery, research, enrichment, and buying signals in the systems and agents they build.
What Trayo does
Research & Stakeholder Discovery
Research companies and people, find stakeholders by persona, and identify roles missing from a buying committee. Shared solution, ICP, and persona definitions keep the work aligned with the accounts and people your team wants to reach.
Contact Enrichment & Lists
Enrich selected contacts with work emails and phone numbers, organize results in saved lists, and run search, research, and enrichment in batches. Turn account and people data into records your team can use for prospecting.
Buying Signals & Monitoring
Define the news, hiring, and job-change events that matter to your sales motion. Discover accounts matching multiple buying indicators and monitor target accounts for new reasons to engage. Use signals to guide the research, stakeholder discovery, and enrichment steps in your workflow.
MCP, API & Custom Workflows
Use Trayo directly, through MCP tools and ready-made workflows in connected AI assistants, or through the REST API in your own apps and scripts. Connect prospecting capabilities to internal dashboards, agents, and scheduled workflows while choosing the orchestration that fits your existing stack.
What makes Trayo different
-
Connected prospecting capabilities
Discovery, research, stakeholder search, enrichment, and buying signals work from shared GTM definitions. Builders can connect these capabilities into a complete prospecting workflow without sourcing and maintaining every data capability separately.
-
Workflows shaped around your business
Start with the process your team needs: build a target account list, map stakeholders, research prospects, or act on a relevant business event. Combine Trayo's capabilities around that process, with your ICP, personas, and offering guiding the work.
-
Usage-based pricing
Trayo uses usage-based pricing, so spend is tied to the prospecting work you run. Start with a focused workflow and expand usage as you learn what delivers value for your team.
-
Start small and scale with demand
Test a workflow on a small account list, refine it, then extend it to more accounts and contacts. Usage-based pricing lets you align investment with the volume of work your team needs and evaluate costs alongside the results.
-
Built for your agents and workflows
MCP tools make prospecting capabilities available to connected AI assistants, while the REST API lets builders embed company and people data in their own tools. Your team chooses how to connect the data and orchestrate the workflow.
Who uses Trayo
- GTM engineers connecting data and automating prospecting workflows
- Builders creating agents, internal GTM tools, dashboards, and scheduled scripts
- Business operators turning a revenue process into a repeatable workflow
- RevOps, Sales Ops, and Marketing Ops leaders connecting prospecting capabilities
- Sales teams using account research, stakeholder context, and enriched contacts
- ABM and demand-gen teams building and prioritizing target account lists
The team behind Trayo
Founded in 2025, Trayo helps builders turn GTM data into workflows their teams can use. GTM engineers know the process they want to automate, but discovery, research, contact data, and signals are often spread across separate tools. We bring those capabilities together so builders can focus on the workflow that fits their business.
Trayo's team spans product, engineering, data science, and go-to-market, working hybrid from San Mateo, California. Follow Trayo on LinkedIn
How Trayo works
Start with your solution, ICP, and persona definitions. Search for matching companies or work from an existing account list, research the accounts, identify stakeholders, and enrich selected contacts. Add buying signals when changes in an account help determine where to focus next.
Run the work in Trayo, use conversational instructions through a connected AI assistant, or connect capabilities through the REST API. For example, a builder can research and enrich a prospect list through MCP, or embed company and people data in an internal dashboard or scheduled prospecting script.
Key facts
| Company Name | Trayo (Trayo AI) |
|---|---|
| Type | GTM data and workflow platform for builders (SaaS) |
| Founded | 2025 |
| Founders | Alona Nadler (Co-founder & CEO), Ohad Eder Pressman (Co-founder & CTO) |
| Headquarters | San Mateo, California, USA |
| Website | https://www.trayo.ai |
| Core Offering | Connected company and people discovery, research, enrichment, and buying signals for prospecting workflows |
| Pricing | Usage-based pricing. Spend scales with the prospecting work you run. |
| Contract Terms | See current pricing terms for billing and contract details. |
| Services | Company search, lookalikes, competitor identification, account and person research, stakeholder search, contact enrichment, saved lists, batch work, buying signals, monitoring, MCP tools, REST API, app-building support |
| Communication | Workspace, connected AI assistants via MCP, and custom apps and scripts via REST API |
| Competitors | 6sense, Common Room, ZoomInfo, UserGems, Clay, Bombora, Endgame |
| Social | LinkedIn, Alona Nadler on LinkedIn |
Questions
Frequently asked questions
What is Trayo?
Trayo is a GTM data and workflow platform for builders. It helps GTM engineers connect company and people discovery, research, enrichment, and buying signals into prospecting workflows, agents, and custom tools.
How does Trayo fit into an existing GTM stack?
Trayo brings discovery, research, stakeholder search, enrichment, and signals together as capabilities you can use in your own process. Use the workspace, connect an AI assistant through MCP, or build with the REST API. Start with the workflow gap you need to solve and connect Trayo to the tools and orchestration you choose.
How much does Trayo cost?
Trayo uses usage-based pricing. Cost depends on your usage, so you can begin with a focused prospecting workflow and expand as your needs grow. Refer to current pricing for rates and billing details.
What are the advantages of usage-based pricing?
You can start with a small workflow, test its value, and increase usage as it proves useful. Spend follows the volume of prospecting work, making it easier to connect investment to the workflows your team runs and the results they deliver.
What does Trayo integrate with?
Trayo provides MCP tools and ready-made workflows for connected AI assistants, plus a REST API and app-building support for custom tools and scripts. Builders can use these to connect prospecting data to their own agents, dashboards, and workflows.
Is Trayo secure?
Trayo is SOC 2 Type II certified, and all data is encrypted in transit and at rest. Enterprise plans add SSO, SAML, and audit logs.