GenAI rollout
Copilot rollouts, before they go company-wide
Every week, scans your ICP accounts for a Microsoft 365 Copilot or enterprise GenAI rollout, quotes the source, and saves the CISO, data security lead and IT rollout owner to HubSpot.
- For
- Security sales and demand gen
- You provide
- Your ICP accounts
- You get
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- Accounts rolling out Copilot or GenAI, with the source
- CISO, data security and the IT rollout lead
- A data exposure angle for the first call
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The Monday scan for a security seller's accounts.
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ServiceNow fired, with its real headcount and industry.
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The source article, quoted word for word.
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The CISO, with a verified work email.
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Two of the three contacts came back with real emails.
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The full account book: all 145 accounts.
Learn more about this play
Walk through it with our team and see what it finds at your own accounts.
Take the tour
A narrated walkthrough of the app.
The building blocks
What this play asks Trayo for
Each run goes through these steps in order, on every account in your ICP.
Watches your whole ICP
Every account in the workspace's ICP, checked again on each run. Not a fixed list.
Finds the buying signal
Reads news, job posts and filings for the event, and rejects the look-alikes that don't count.
Finds the right buyers
Named security and privacy leaders at each account, matched to the roles that own the budget.
Writes to HubSpot
Contacts, a note on why now, and the list or sequence they belong in. Nothing typed by hand.
How it was built
The data behind each screen, and what's faked for the demo.
Built in 25 min · 4 capabilities
Copilot answers from whatever a user can open, so a rollout turns every over-shared SharePoint site into something it can quote. The security team usually hears about it after IT has switched it on. This play finds the rollout first and puts the people behind it in front of a seller.
On the run behind these screens, Trayo built a book of 145 ICP accounts and ran one news signal for Copilot and enterprise GenAI rollouts over the last 30 days. It screened 23 candidate articles and kept one: ServiceNow, on a Business Wire report that it plans to make ChatGPT Work and Codex available to its employees. Trayo then checked 59 people at ServiceNow and saved three contacts, two of them with a verified work email.
One account in 145 is a thin week, and the app says so instead of padding it. The 22 articles it rejected were about AI sold to customers or general market news, and it lists them. No Director of Data Security turned up at ServiceNow, so the nearest profile is marked as a partial fit. The HubSpot hand-off is a preview, because the demo workspace has no integrations connected. The app was built for a data security company from the prompt on this page.
More playbooks
Replacement signal
Legacy DLP replacement
Every week, scans job posts at your ICP accounts for signs a company is replacing its legacy DLP, quotes the post and the tool it names, and saves the CISO, data security lead and hiring manager to HubSpot.
You provide: Your ICP accounts
Leadership change
New security leader, first 90 days
Every weekday, checks your ICP accounts for a CISO, VP of Security or Head of Data Security who started in the last 30 days, and saves the new leader and two of their team to HubSpot with a first-90-days angle.
You provide: Your ICP accounts
Weekly ranking
Weekly top 100 accounts for the SDR team
Runs every workspace signal on every ICP account, ranks the accounts by how many different signals fired in the last 14 days, and hands SDRs a contact list in HubSpot and a summary in Slack.
You provide: Your ICP accounts and the signals you track