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Weekly signal index

Computes one number for a trend in your category, the last 30 days against the 30 before, ready to post.

For
Marketers and sales leaders
You provide
A trend to measure, or let it pick one
You get
  • Headline number and direction
  • Method in one paragraph
  • Logo wall of the companies
Get the prompt
  1. Mercury's sales team needs to know who's about to buy.

    Mercury's sales team needs to know who's about to buy.

  2. A new finance leader means vendors are back in play.

    A new finance leader means vendors are back in play.

  3. Twenty-three companies, each one a live match in Trayo.

    Twenty-three companies, each one a live match in Trayo.

  4. Twenty-three logos, all resolved live, not hand typed.

    Twenty-three logos, all resolved live, not hand typed.

  5. One click sends this straight into gtm-signals.

    One click sends this straight into gtm-signals.

  6. Every one of the 47 moves is checkable.

    Every one of the 47 moves is checkable.

The prompt

Paste it into any coding agent with the Trayo MCP connected.

  • Claude Code
  • Codex
  • Cursor
  • + any MCP client
Use Trayo to build a weekly signal index — one quotable number.

Pick a measurable trend in my category, for example companies hiring their first GTM engineer, and compute it over the last 30 days against the 30 before that. Output the headline number and the direction of change, the method in one paragraph so it is defensible, and a logo wall of the companies behind it. It should be short enough to post as-is and specific enough that someone could check it.

Take the tour

A narrated walkthrough of the app.

Sound off

The building blocks

What this app asked Trayo for

Every name, number and email on the page came back from one of these. None of it was typed in.

Reads your workspace

What you sell, who you sell to, and the buyer personas already saved in Trayo.

Builds your account list

Imports, updates and organises accounts so the work survives the session.

Watches for buying signals

Standing watches for job changes, funding and the other moments worth a reply.

How it was built

The data behind each screen, and what's faked for the demo.

Built in 30 min · 3 capabilities · 15 live API calls

The Finance Leader Index is a weekly one-number read for Mercury’s GTM team. The front page opens on a single count - how many US companies of 1-500 people named a new finance leader in the most recent 30-day window - with the direction of change against the 30 days before it, the paragraph that makes the number defensible, and a wall of the companies behind it. A second page carries the full method, the exact search parameters, the caveats, and every move in the index as a paged table; clicking a row opens the person and the job change they made.

Trayo supplied every company and every person on the screen. Two trayo_search_job_changes title searches ran with no company named - one for Head of Finance and VP Finance, one for Chief Financial Officer and CFO - each narrowed by destinationFilters to a US-headquartered company Trayo records at 1-500 employees, over the full 90-day detection window. They returned 23 and 25 moves; one person matched both, leaving 47 distinct moves with real names, LinkedIn photos, former employers, titles and detection dates. 23 of them fall in the 30 days to 2026-09-24 against 15 in the 30 days before, which is the headline: +53%. The 23 destination companies and their 38 source companies were then imported with trayo_import_accounts and matched to companies in the background; that match is where the logos come from, and all 23 companies in the logo wall resolved to a domain.

Three things to be plain about. Trayo’s feed had detected no job change after 2026-09-24 when this ran, so the windows end there rather than at today’s date - counting to today would have set a full window against a two-thirds-empty one, and the comparison would have read as a fall. Both searches came back sampled: true, meaning Trayo read part of a large title index, so these are counts of what Trayo saw rather than of every finance hire in the United States; the same sampling applies to both windows, which is what keeps the direction readable even though the level is a floor. And the base is small - 15 in the prior window - so one or two moves move the percentage several points. The Slack post and the Salesforce push are stubs: both open a preview toast naming what would have been sent, and nothing leaves the machine. Mercury’s palette went through the kit’s own brand module, which read both colours, took #010101 as the primary and left #272734 out as a grey; in dark mode it fills the primary with near-white #e8e8e8 because #010101 has no hue, and the page and cards take the derived dark slate rather than Trayo’s cream.

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