Research a company
A 90-day account brief on Linear for a Notion seller — funding, launches, the 22 people who joined and the four ICP stakeholders to call — built from live Trayo API calls and…
- Built in
- 10 min
- Capabilities
- 7
- Live API calls
- 23
The prompt
Paste it into any coding agent with the Trayo MCP connected.
- + any MCP client
Use Trayo to list what changed at Linear in the last 90 days: funding, key hires, launches.
What this app asked Trayo for
Every name, number and email on the page came back from one of these. None of it was typed in.
- Reads your workspace
What you sell, who you sell to, and the buyer personas already saved in Trayo.
- Finds companies
Surfaces accounts that match your ICP, plus lookalikes of the ones already working.
- Researches an account
A live snapshot per company — size, stack, why-now signals and why it fits.
- Finds the right people
Named stakeholders at an account, matched to the buying roles you care about.
- Gets verified emails
Work addresses with a confidence signal, so a bad match is visible rather than sent.
- Builds your account list
Imports, updates and organises accounts so the work survives the session.
- Watches for buying signals
Standing watches for job changes, funding and the other moments worth a reply.
Take the tour
The same run as the video above, one stop at a time.
- 01
This account brief runs on live Trayo tool calls.
- 02
trayo_research_company returned Linear's funding news and product launches.
- 03
Trayo turns public and hiring signals into sales-ready briefs.
- 04
22 new hires, one funding event, three launches.
- 05
One click drafts a Slack digest for the team.
- 06
Now the People page — all 22 new joiners.
How it was built
The data behind each screen, and what's faked for the demo.
A Notion seller opens this before a call with Linear. The brief page answers what changed at Linear in the last 90 days in three blocks: funding, launches and key hires. It has a stat strip, a per-month hiring bar, and a row of chips showing which companies Linear has been hiring out of. The people page is the working list. It shows all 22 people who joined Linear in the window in a table you can sort and select, with search, a leadership-only filter and a has-an-email filter. Above it are the four stakeholders Trayo matched against the workspace’s saved Notion buyer profile, each with the reason Trayo gave.
Before a call, a rep would normally check the funding news, the changelog, LinkedIn for new hires and a contact database, then paste the results into a doc or spreadsheet that is stale by the next call. This puts the four in one place and ties them to the person you would actually call. The 22 joiners each show their previous employer and role, so you can see where Linear is recruiting from. The stakeholders come with reasons, and 12 of the people in the workspace have verified @linear.app addresses.
The workspace was empty, so I picked the target myself: Linear (linear.app), imported as a single account. I created six signals: funding-round, exec-hire and product-launch (news), key-hiring (jobs), joined-company (job_change), and a deliberately broad company-news fallback. Then I ran discovery four times over a 90-day lookback. Every run settled with eventsFound 0 and eventsNew 0, no blockedSignals and no error. Trayo’s discovery pipeline found no web or jobs events for this account, and the page says so rather than hiding it. What did return data was the company research, which gave four why-now items and three fit notes. The four items were the second employee tender offer at a $2.5B valuation after passing $100m ARR and 40,000 paying customers, the priority inbox, the Loops triggers, and third-party app approvals. The job-change search returned the 22 people who started inside the window, and the stakeholder search returned 4 ICP matches. I wrote all 26 people to the workspace, then ran email enrichment, which found 12 verified addresses from 12 lookups. Photos and logos come from Trayo. 15 of the 22 joiners have a real face, and the rest fall back to the library’s illustrated placeholder.
The Trayo data is real and every call ran live against a real workspace. The outbound buttons are stubbed. Push brief to Salesforce, Sync to HubSpot, Post digest to Slack and the per-person Draft outreach and Email buttons each raise a toast naming the target system and what would have been sent. None of those integrations is connected, and nothing leaves the browser. Two other caveats. The split of the four why-now items into funding and launches is my own bucketing, not a Trayo field, though the text in each card is verbatim. And because news discovery came back empty, the funding and launch sections rest on the research summary rather than on dated events, so there are no source links to click through to.