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Buying committee finder

Type an account name and get the people who decide there, grouped by buying role, with work emails.

For
Account executives
You provide
An account name
You get
  • Committee in three tiers
  • Dossier per person
  • CSV export
Get the prompt
  1. A buying-committee map for any Salesforce account.

    A buying-committee map for any Salesforce account.

  2. No rep should guess who signs a deal.

    No rep should guess who signs a deal.

  3. T-Mobile: sixteen people, all five roles filled.

    T-Mobile: sixteen people, all five roles filled.

  4. Grouped by buyer, decider, champion, technical, procurement.

    Grouped by buyer, decider, champion, technical, procurement.

  5. Her reason, straight from Trayo, not typed in.

    Her reason, straight from Trayo, not typed in.

  6. Delta: three champions, two seats still empty.

    Delta: three champions, two seats still empty.

The prompt

Paste it into any coding agent with the Trayo MCP connected.

  • Claude Code
  • Codex
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  • + any MCP client
Use Trayo to build an app that takes an account name, then finds and maps the buying committee at that account.

Take the tour

A narrated walkthrough of the app.

Sound off

The building blocks

What this app asked Trayo for

Every name, number and email on the page came back from one of these. None of it was typed in.

Reads your workspace

What you sell, who you sell to, and the buyer personas already saved in Trayo.

Finds companies

Surfaces accounts that match your ICP, plus lookalikes of the ones already working.

Researches an account

A live snapshot per company — size, stack, why-now signals and why it fits.

Finds the right people

Named stakeholders at an account, matched to the buying roles you care about.

Gets verified emails

Work addresses with a confidence signal, so a bad match is visible rather than sent.

Builds your account list

Imports, updates and organises accounts so the work survives the session.

How it was built

The data behind each screen, and what's faked for the demo.

Built in 21 min · 6 capabilities · 21 live API calls

This is a buying-committee mapper for Salesforce account executives. You type an account name and the tool shows who at that company decides, signs, runs and gates a Customer 360 deal: 72 real people across six accounts, grouped into five committee roles, each with their title, the reason Trayo gave for putting them there, and a verified work email where one was found. A coverage view ranks the accounts by how many of the five roles are actually filled, and each account page leads with Trayo’s own ‘why now’ and ‘where Salesforce fits’ notes.

The Trayo workspace was empty, so the six accounts were picked from the industries in Salesforce’s saved ICP — Delta Air Lines, Lowe’s, Allstate, Humana, T-Mobile and Kroger — and imported with trayo_import_accounts. One trayo_search_stakeholders_batch call across all six, under a written five-role definition, returned 43 people, each with a per-person reason and a per-account coverage report. That search found no technical evaluator and no procurement contact at four of the six accounts, so trayo_find_people in direct mode added 29 more by exact title: CIOs, CTOs, CMOs, chief data officers, enterprise architects and Kroger’s chief procurement officer. trayo_enrich_emails ran on all 72 people and returned 60 verified addresses; the other 12 came back not found and are shown as such rather than guessed. trayo_research_company per account supplied the why-now and fit text word for word. Nothing on these screens was invented.

Two things went less well and are visible in the app. The first direct title search timed out after reading 1 of 6 companies — too many title terms in one request — and had to be re-run per company with a shorter list. And three accounts still have holes after both searches: Delta, Lowe’s and Allstate have nobody for Economic Buyer or Procurement and Risk, and Lowe’s has no Champion either. The coverage page lists those gaps and each account page states them in a warning rather than promoting a near-match. Several stakeholder-search results came back with no persona assigned; they are kept under an ‘Unmapped’ heading instead of being dropped or given a role Trayo did not give them. Everything needing an integration we do not have — Push to Salesforce, Draft intro, Add to opportunity, Share to Slack, Export CSV — is a stub that raises a ‘Preview — nothing was sent’ toast saying what would have gone where. On theme: the supplied #00B3FE went through brandFromWorkspace and applyBrand in light mode, and the library reported several readability adjustments of its own (accent text and focus rings darkened to #006897, the page tinted to #f5fbff, the top bar set to a deep step of the primary, chart series 2 nudged); those notes are printed verbatim on the About screen.

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