For GTM engineers

Your plays are fine. The triggers are the problem.

Trayo watches 40+ sources, works out which changes actually mean someone needs what you sell, and hands your automations a scored event with the stakeholders attached. Call it over MCP or REST.

Used by Fast-Growing Companies

Primitives, not another dashboard

Accounts, people, signals, events and lists are all addressable. Connect the MCP to your assistant and prototype the play in an afternoon, then move the same calls behind a cron or a queue when it works.

Signals are yours to define. Describe the buying moment you care about, refine it against the events it returns, and stop maintaining the scraper you wrote to approximate it.

Read the MCP setup docs

trayo_list_events        # what changed, scored, per account
trayo_get_account        # firmographics + researched context
trayo_list_people        # stakeholders attached to the event
trayo_create_signal      # define what counts as a buying moment
trayo_run_discoveries    # scan your signals across your accounts
trayo_create_list        # hand a built audience to the next step

Why the trigger is where plays die

Keyword matching is not intent

A job post containing your category is not a buying moment. Trayo reasons about whether the change actually implies the need you sell into.

Scrapers rot quietly

The page moves, the selector breaks, and nothing errors. Your play keeps running against an empty set for a month before anyone notices.

Rules decay faster than you can maintain them

Every hardcoded threshold is a guess with an expiry date. Signals get defined once, then refined against what actually converted.

What people wire it into

Rebuild an outbound audience nightly

Cron hits discoveries, filters on score, writes the list. Reps wake up to accounts that moved last night.

Route the accounts that deserve a human

High-confidence events page a rep. Everything else goes to the sequence. No one triages a feed by hand.

Give your AI SDR a reason to write

The agent gets the event, the stakeholder and why this week matters, so the first line is specific instead of generic.

Put account intelligence inside your own product

Same calls from your backend. Your app knows what your GTM team knows.

Questions

Before you ask

Do I have to sit through a demo to get access?

No. Submit your work email and the connection details arrive immediately. There is no call in the path, and no one will gate your key behind a discovery meeting.

Do I need an API key?

Not for MCP. Point your client at https://api.trayo.ai/mcp and a browser window opens for you to sign in with your Trayo account. Nothing to copy, paste or rotate.

Which clients does the MCP work with?

Claude Code, Claude Desktop, Cursor and ChatGPT Codex all connect to the same endpoint. Setup for each one is on the MCP page.

Can I run this outside an assistant?

Yes. MCP is the fast way to explore and prototype. The same capabilities are available over the REST API and webhooks for the automations you actually put on a schedule.

How is this different from an intent data feed?

A feed hands you scores against a topic taxonomy. Trayo monitors public sources for specific changes, judges whether each one implies the problem you solve, and returns the event with a relevance score and the stakeholders attached.

What does it cost to try?

Access is free to start and no credit card is required. Pricing for teams is on the pricing page.

Go build the play.

Drop your work email and the connection details come straight back. No call, no credit card.