Know when your product is needed across your territory.
Know when your product is needed across your accounts
AI buying signals for Account Executives, SDRs, and Marketing Teams turning market change into pipeline.
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Buying-moment monitoring
Monitor the 40+ data sources for buying signals that show when companies need what you sell.
Trayo scans signs of need buried in job postings, earnings calls, permits, RFPs, project milestones, Reddit, tech communities, regulatory changes, and social media, then surfaces the events that create real buying moments for your team.
- Job posts, earnings calls, permits, RFPs, regulatory filings, Reddit, tech communities, social
- Reasoned against what your company actually sells
- Noise discarded; only the moments worth acting on surface
Zendesk is hiring entry-level Business Development Representatives across EMEA
View sourceZendesk's expansion of Spanish-speaking SDR roles in Lisbon signals intensified outbound prospecting efforts targeting startups and enterprises, increasing demand for precise lead prioritization and personalized engagement to sustain pipeline growth and customer experience excellence.
Zendesk is hiring multiple entry-level Business Development Representatives focused on outbound prospecting in EMEA.
Stakeholder mapping
Find the right person, not just the right account.
Every signal comes with the stakeholder whose budget, role, and mandate align with the buying moment. Direct contact info, role mapping, and multi-threading built in.
- Contact data and LinkedIn profile attached to every event
- Role-and-mandate match scored against the buying moment
- Multi-threading: surfaces secondary stakeholders to coordinate
Signal library
300+ buying signals built around your offering, not generic intent categories.
Build infinite signal coverage around your market, with ICP scoping, exclusion logic, and plain-English requests.
- Hiring, news, funding, leadership change, team buildout, and more
- Scoped by industry, geography, role pattern, and exclusion logic
- Request a custom signal in plain English. We write the DSL.
Signals Delivered
Let the signals come to you.
Always on in the background, so your team never misses a buying moment. No dashboard. No login. Just daily signals delivered by email, Slack, or text, with one click from signal to outreach.
- Daily digests via Slack, email, or text
- One click from signal to drafted outreach
- No new tab, no checking, no maintenance
ElevenLabs secures Series D funding led by ICONIQ Capital and Andreessen Horowitz, valuing it at $11 billion.
ElevenLabs' $11B valuation and Activate's India-focused investment highlight urgent expansion in voice AI, especially in India's diverse linguistic market. This creates a need to track regional adoption signals and stakeholder engagement to optimize GTM strategies in a rapidly evolving ecosystem.
News that the company receives a growth-stage venture funding round: Series B or later, or any venture/private round of at least $50M. Match only when the company is the recipient of the capital and the event is presented as a venture round rather than broader financing.
- Carles Reina — VP Revenue
As VP Revenue, Carles Reina owns GTM and revenue responsibilities—making them a primary buyer for initiatives around sales automation, pipeline scaling, and GTM strategy following a major funding event.
- Claire Liu — Revenue Operations
Claire Liu is in Revenue Operations (RevOps) and would directly evaluate and implement revenue processes and GTM technology investments as ElevenLabs scales after Series D.
- Lucas Daniel Posse — GTM Sales Director
Lucas Daniel Posse is GTM Sales Director, responsible for sales leadership and pipeline generation—an ideal contact for conversations about outbound strategy, sales automation, and accelerating revenue growth.
ElevenLabs secures Series D funding led by ICONIQ Capital and Andreessen Horowitz, valuing it at $11 billion.
ElevenLabs' $11B valuation and Activate's India-focused investment highlight urgent expansion in voice AI, especially in India's diverse linguistic market. This creates a need to track regional adoption signals and stakeholder engagement to optimize GTM strategies in a rapidly evolving ecosystem.
News that the company receives a growth-stage venture funding round: Series B or later, or any venture/private round of at least $50M. Match only when the company is the recipient of the capital and the event is presented as a venture round rather than broader financing.
As VP Revenue, Carles Reina owns GTM and revenue responsibilities—making them a primary buyer for initiatives around sales automation, pipeline scaling, and GTM strategy following a major funding event.
Claire Liu is in Revenue Operations (RevOps) and would directly evaluate and implement revenue processes and GTM technology investments as ElevenLabs scales after Series D.
Lucas Daniel Posse is GTM Sales Director, responsible for sales leadership and pipeline generation—an ideal contact for conversations about outbound strategy, sales automation, and accelerating revenue growth.
AI message composer
Timely relevant outreach, in your voice.
Trayo crafts relevant outreach from each buying signal, connecting the market event to your offering in your tone. Every message feels timely, specific, and grounded in a real reason to reach out.
- Email, LinkedIn, or phone scripts in one click
- Tunable tone: friendly, professional, confident, urgent
- Objective-driven: schedule, build trust, or follow up
Hi Marcus,
Zendesk is building out an entry-level SDR team across EMEA, a change that may bring greater focus to consistent execution across regions and teams.
Trayo helps revenue operations connect account intelligence to repeatable workflows, so teams can act on opportunities without relying on individual effort.
Is that relevant to your priorities at Zendesk?
Best, Alex Rivera
Hi Marcus,
Zendesk's SDR team is scaling across EMEA, which suggests a renewed need for shared visibility across sales systems, teams, and territories.
Trayo brings buying context, stakeholder research, and recommended actions together so revenue operations can reduce manual coordination across the GTM organization.
Should I send two examples of how teams handle this?
Regards, Alex Rivera
Hi Marcus,
Following up on the note above. Most teams in this position end up rebuilding the same account context by hand every quarter.
Trayo keeps that context current automatically, so each rep starts from what changed this week rather than from a blank CRM field.
Worth fifteen minutes to compare notes?
Regards, Alex Rivera
Hi Marcus,
I will stop here so this does not sit in your inbox.
If revenue execution at Zendesk becomes a priority later this quarter, I am happy to share what comparable teams changed first.
Best, Alex Rivera
Deep research for people
Understand every stakeholder before you reach out.
Trayo helps you understand each stakeholder's personal traits, background, priorities, and connection to the buying moment, so you can build meaningful relationships and connect with context, not guesswork.
- Personal, professional, and pain-point sections
- Every claim cited and linked to its source
- Built from career history, public writing, and recent company context
As Director of Sales Technology & Operations, Krystie owns the sales tooling stack and would be a key evaluator for changes to sales coverage, territory planning, and incentive design.
Sales technology ownership: Krystie serves as Director, Sales Technology & Operations at Autodesk, making this a primary evaluator for moment-to-action platforms and sales intelligence.
Extensive executive experience: A deep history leading global sales and revenue functions at major technology companies, including Snowflake, Palo Alto Networks, and Cisco.
Scaling global revenue operations: Aligning global sales teams, accelerating pipeline generation, and removing friction between market signals and coordinated sales action.
Maximizing sales efficiency: Large enterprise revenue teams need reps spending less time on manual research and more time on high-converting buying moments.
Workflows
Pipe signals into the systems you already run on.
Set a frequency, scope, and signal mix. Trayo routes firing events to Slack, a webhook, or your CRM.
- Slack and webhooks today; Salesforce and CRM soon
- Per-workflow scope and signal selection
- Run on a schedule or fire on demand
- Slack-native delivery, with one-click reach out inline